What the hell is a Serif.

You hear this word, but you can not remember which is which. Is it the font with the little “Thingys” off the ends of the letter shapes? or is it the one without?  During the brand process, one of the early considerations will be that of selecting typography to stylistically accent and artistically embellish your visual communications. It’s a good idea to understand the difference, before you set out to find the perfect font. Here is the ultimate hint: “Sans” means “without”.

All typographers know the difference with out blinking. So… if you’re not adorn with the acclaimed titled of “Typographer” then you ought to check out our simple and completely clarifying info graphic. Enjoy.