We were recently brought on to rebrand the logo mark for At-Home Care of Connecticut, a respected 20-year-old firm known for delivering the highest quality in the senior care industry. They sought a new visual identity that would not only tell their story but also resonate with their clients—something meaningful, engaging, and distinctive.

After multiple discovery sessions, the final brand logo design was selected and implemented across all of their marketing materials. This included their website, trifold brochures, business cards, water bottle labels, Post-it notes, branded apparel, pens, and even lobby wall signage.

We collaborated closely with local design talent from APK Designs to produce a refined and memorable brand mark finished in elegant metallic gold. The lobby design aesthetic was created to match the logo—and vice versa—using ocean blues and rich gold tones for strong contrast, excellent readability, and a timeless feel.

Stay tuned for more visuals and case studies to come from this project. At-HomeCare of Connecticut was a dream client—collaborative, communicative, and committed to creative excellence. We couldn’t have asked for a better experience working alongside their executive team on this meaningful branding project.