Graphic Design

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Case Study: Cacique Construction Branding Campaign

With more than 15 years in the high end home design and construction market along the Connecticut Shoreline, Cacique Construction decided it was time to give themselves a proper Brand Mark.  They asked for something meaningful and finely crafted, that would tell a story not just about who they are and where they come from,

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Case Study: New Milford Business Website Build Out | Why A WordPress Website is a Perfect Fit for Forward Thinking Businesses

The phone rings… DS. “Hello, thank you for calling DiGuiseppi Studios, how can we help?” ER. “Good morning, I’m calling from Enhanced Renovations here in New Milford, CT. Our company specializes in high-end home design & renovation services, and I’m looking for help with my WordPress website, do you guys do just the technical stuff…I already

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5 Biggest Mistakes Your Company is Making with it’s Brand Media

Your mistakes in branding trickle down and stain your reputation, hopes and dreams won’t save the day. You have to want to see the brand represented with quality and consistency, and with the highest level of consideration you can afford to bring into the endeavor. Many company leaders take it upon themselves to make decisions on

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Vector vs Raster

There are two major formats you’re going to see in the world of digital graphic imagery. Remembering which is which, and understanding the uses and benefits of one over another are apart of the learning process.  If you plan to build art through a computer and eventually send that art to print or publish on

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How to design a logo mark. The Logo design workflow process.

A logo mark is the visual cornerstone of every single business.  It’s your first impression and carried opinion. It’s your courage and your uniqueness.  If you don’t have a logo yet, then let this info graphic serve you as a starting point for your battle plan. If your brand is need of a redesign, or

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The Ultimate Color Source Guide. Using PMS Colors.

What you see on screen is not what you get on paper. When trying to take your masterful design from the digital proof to the tangible printed piece, you must consider how the ink will hit the paper. Paper type, color choice, and trapping one color to another are among the many things to consider.

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A Marketing Lesson from Breaking Bad.

When it comes to making your own product, it’s a good idea to consider a few things. First and foremost, your product must be of great quality. No one is going to fall out of their chair for a subpar, half-crafted, partially gelatinized non-dairy gum-based beverage. Make sure you source the finest quality whatever to

Give up creative control.

Client meddling comes at a cost in this Fibonacci-inspired guide to setting your fees. Calculating your rate as a designer or illustrator is a notoriously tricky task, as is managing clients that think they can design. If you can relate to either of these situations, then you’ll appreciate the latest image to go viral on

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Branding 102. Your Typography

  About Typography. If you’re going to put text into anything, you should consider learning some of the industry’s best practices. There are many ways you can leverage the style and size of any type arrangement in order to perfectly tell your story. All typefaces or letter forms have a style, shape and even time

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Branding 101. Your Logo.

Your Logo Mark. The best logos tell stories, no matter how brief or intricate. The first insignias were born in the old days by marking a shield or war banner. I think that the logo should be taken as seriously now as it was in the days of old. If more businesses curated a beautiful