Content marketing is simply about creating customized messages and promotions to broadcast your brand.
Content marketing is about creating and distributing unique, educational, engaging content with the target goal of increasing customer conversions.
Converting an off chance visitor into a customer requires the right kind of engagement. Your audience will value your brand more and use you as a resource, if your information is helpful to them in some way. By either teaching them about your product or services, or by sharing industry related knowledge. And even better, by inspiring them to smile, laugh, wonder, think, and even share with a friend.
It’s not about directly selling your product or service—it’s about offering value to your audience with the intention of retaining customers and most certainly attracting new ones. If you continuously provide your website visitors with valuable information, they will, in turn, reward you with their business, loyalty and word of mouth referrals.