Case Study: For The Food – Lettering Work Pencil Sketches It all starts with pencil sketches…We’re traditional artists, and so when a customer asks for something custom, nothing less than pencil and eraser will do the job. Some contemporary designers like to draw in digital, and we’ve done plenty of digital sketching, when the
Design Strategy is The Ultimate Salesman. In order to understand the value of something, you need only to look at anything that can be purchased and examine its quality of appearance. For example: a damaged apple versus a bright, shiny one; a car with a dented hood versus one that is brand new; A bruised
Client’s Challenge. When we first stepped on to curate the Langton’s Rare Coin and Currency brand mark we were posed with a primary challenge. The first use case for this design would be turning the logo mark into a stamp, that could be impressed directly into silver bars. This request is a wonderfully unique and
With more than 15 years in the high end home design and construction market along the Connecticut Shoreline, Cacique Construction decided it was time to give themselves a proper Brand Mark. They asked for something meaningful and finely crafted, that would tell a story not just about who they are and where they come from,
Customer Needs: CT Multimedia has built a reputation for excellent work, but needs a home base online to point their customers and customer referrals over to. Having finally invested in a great logo and stationary set only a couple seasons ago, the days of having only a Facebook page is not enough, it was time
Case Study: Hellman Health & Wellness. Customer Needs & Summary: Very successful nutritional expert with a history of quality customer loyalty, and positive growth is looking to take their entire game plan to the next level. What is that level you ask? A digitally packaged health & wellness plan that gives folks an personalized, high-quality health
Your mistakes in branding trickle down and stain your reputation, hopes and dreams won’t save the day. You have to want to see the brand represented with quality and consistency, and with the highest level of consideration you can afford to bring into the endeavor. Many company leaders take it upon themselves to make decisions on
Who do you use for your writing? I’m not talking about who does your editing, and who proofreads your work. I’m talking about your actual story. The tone, the vocabulary and the actual ideas themselves. DiGuiseppi Studios has a long working history with our favorite writer and editorial consultant, Matt Siegel. ( Yes, the same